Privacy in Digital Marketing: Handling Consumer's Data Professionally - OnlineZeal Privacy in Digital Marketing: Handling Consumer's Data Professionally - OnlineZeal

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Let’s hop right into the pronunciation first, as you may have heard ‘Data’ mispronounced.  Wikipedia defines Data ( /ˈdætə/;) as

Privacy in Digital Marketing: Handling Consumer’s Data Professionally

Biplav Uprety May 20, 2022

Let’s hop right into the pronunciation first, as you may have heard ‘Data’ mispronounced. 

Wikipedia defines Data ( /ˈdætə/;) as the facts collected for analysis and reference. 

You might start to brainstorm some ideas about the blog topic. Data in Digital Marketing are great assets and if not protected with proper guidelines can cause a great effect on customers and their business.

Can mishandling of Data cause Problems?

Think of a scenario. You are using a phone with a newly inserted SIM. A message pops up advertising a certain product. You ignore it and move on with your life. 

Just take a moment and realize how that number got leaked to those brands and they were able to SMS market their products.

This is a basic example of how data gets leaked out and can cause different sorts of problems.

Why is Data Mishandling an essence in Digital Marketing?

Trust. That’s the one word most of your business stands upon. As you might often hear, the phrase ‘Consumer is the King. The brands or companies should be conscious of the data they possess and its weight. 

Making data privacy one of your brand’s core values is a must.

In terms of the customer, statistics show that more than 80% of internet users are concerned about their privacy and seek accountability.

Let’s go into how we can improve our data handling skills, as we addressed the importance of data in the current data-driven Digital Market and how it is the pivot of your brand’s long-term success.

How can you Protect Consumer’s Data in Digital Marketing?

As a Digital Marketing Firm, it is an utmost responsibility to handle clients’ data professionally. Data being the core value and foundation of how a brand performs, there are several ways that you can adopt and adapt into which aid in handling Data Professionally.

Be updated with the Regulations

As you might know, the laws keep on changing and updating for the betterment. Brands, as a general, collect data of the customers from cookies and other technologies. In the process of collection of data, the brands should keep in mind their limitations.

Behold the Treasure: 

One of the ways of handling data is to keep it secure. Just make sure of secure networks, databases, and your assets. 

Always provide Customers an option: 

Asking for consent before doing anything is a must in today’s world. Always ask the consumers about what you are going to do and what data you are going to collect. 

Hire a Privacy Expert: 

Experts know their things. They know better than anyone how to handle the ‘data’. Hiring an expert will help to systematically manage the data and reduce complications that may occur. 

Similarly, there are several other methods you can adopt to protect your privacy. 

According to Google, the best method for balancing data-driven marketing and privacy protection is to:

  • Collect data responsibly.
  • Be resourceful with how you reach audiences
  • Hire and train for privacy. 

Let’s hop into some stats about Consumers and Data Privacy:

-84% OF CONSUMERS SAY THEY WANT MORE CONTROL OVER HOW THEIR DATA IS BEING USED. (Cisco)

-MORE THAN 48% OF CONSUMERS HAVE STOPPED BUYING FROM A COMPANY OVER PRIVACY CONCERNS AND THAT NUMBER IS ONLY RISING. (Tableau)

-54% OF CONSUMERS SAY IT’S HARDER THAN EVER FOR COMPANIES TO EARN THEIR TRUST. (SalesForce

-Just 10% of consumers feel they have total control over their personal information. (PwC)

Coming back to the point, no consumer wants to have their data manipulated or in danger. It is the duty of the firms that the customers trust the most and give their valuable data to. Brands consider Digital Marketing Agencies as guardian angels and it becomes essential to properly look after them and their valuable chunk of Data.

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